Comments on: Apple patents flesh out a three-screen strategy http://www.rossrubin.com/outofthebox/2008/03/18/apple-patents-flesh-out-a-three-screen-strategy/ Commentary on the post-digital device market by Ross Rubin Tue, 18 Oct 2011 01:48:17 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Guy http://www.rossrubin.com/outofthebox/2008/03/18/apple-patents-flesh-out-a-three-screen-strategy/comment-page-1/#comment-3366 Guy Thu, 20 Mar 2008 07:20:50 +0000 http://www.rossrubin.com/outofthebox/2008/03/18/apple-patents-flesh-out-a-three-screen-strategy/#comment-3366 I read your post on Engadget. Ever since this patent was revealed I tried to figure out how Apple can benefit financially from this. I'm no expert, but it would seem making a DVR would hinder future sales of TV shows via iTunes. Granted past shows could be purchased to catch up with the series, however this leads me to a possible conclusion. So how would Apple get away with allowing users to record a show and transfer it to your iPod or iPhone without the studios getting upset? Well, it seems simple and theres two similar options. Either you can purchase the content after viewing it and it would be just like purchasing the show via the iTunes Store... OR... A subscription based model. With the rumors flying around about Apple opening a possible subscription service for their music, why not do the same for TV shows? In this case the users pays to download, the show, watch it and maybe even strip it of advertisements. Now the kicker is what if this subscription worked for both music AND TV. Apple will have positioned themselves as the leader in access to a digital lifestyle of content where ever you are whenever you want. Just a thought. I read your post on Engadget. Ever since this patent was revealed I tried to figure out how Apple can benefit financially from this.

I’m no expert, but it would seem making a DVR would hinder future sales of TV shows via iTunes. Granted past shows could be purchased to catch up with the series, however this leads me to a possible conclusion.

So how would Apple get away with allowing users to record a show and transfer it to your iPod or iPhone without the studios getting upset?

Well, it seems simple and theres two similar options. Either you can purchase the content after viewing it and it would be just like purchasing the show via the iTunes Store…

OR…

A subscription based model. With the rumors flying around about Apple opening a possible subscription service for their music, why not do the same for TV shows?

In this case the users pays to download, the show, watch it and maybe even strip it of advertisements. Now the kicker is what if this subscription worked for both music AND TV. Apple will have positioned themselves as the leader in access to a digital lifestyle of content where ever you are whenever you want.

Just a thought.

]]> By: Ross Hauer http://www.rossrubin.com/outofthebox/2008/03/18/apple-patents-flesh-out-a-three-screen-strategy/comment-page-1/#comment-3360 Ross Hauer Thu, 20 Mar 2008 04:15:05 +0000 http://www.rossrubin.com/outofthebox/2008/03/18/apple-patents-flesh-out-a-three-screen-strategy/#comment-3360 What Apple needs to do is implement the same technology used by Slingbox. The Apple TV, which currently doesn't apply to a very large crowd like the rest of the Apple product line, should be used in part with the iPhone/ iPod Touch. You should be able to purchase or rent a movie through Apple TV, and then connect to your device via WiFi or Edge, through a secure connection of course. By doing so, you would be able to stream movies/ TV shows to your iPhone/iPod Touch that you have recorded, and watch them at your leisure, without taking up space on the devices limited storage capability. By adding this feature and link between the iPhone and iPod touch, I believe people will finally see the Apple TV as a necessity/ "gotta have it" rather than a mediocre apple device that most people have overlooked and underestimated. Thanks for reading my opinion. Feel free to give your own 2 cents, Ross Hauer What Apple needs to do is implement the same technology used by Slingbox. The Apple TV, which currently doesn’t apply to a very large crowd like the rest of the Apple product line, should be used in part with the iPhone/ iPod Touch. You should be able to purchase or rent a movie through Apple TV, and then connect to your device via WiFi or Edge, through a secure connection of course. By doing so, you would be able to stream movies/ TV shows to your iPhone/iPod Touch that you have recorded, and watch them at your leisure, without taking up space on the devices limited storage capability.

By adding this feature and link between the iPhone and iPod touch, I believe people will finally see the Apple TV as a necessity/ “gotta have it” rather than a mediocre apple device that most people have overlooked and underestimated.

Thanks for reading my opinion. Feel free to give your own 2 cents, Ross Hauer

]]>