July 30, 2008

Sylvania, one of the TV brands featured at  Wal-Mart, just announced that it will be entering the netbook market with the webcam-enabled 8.9″ LED-backlit “Sylvania g netbook MESO.” .The rest of the specs seem in line with what we’ve seen from other entrants — 1.6 GHz Intel Atom, 2.2 lbs, multi-card reader. It will be available with an 80 GB hard drive running XP Home or Ubuntu Netbook Remix. The MESO will follow the VIA C7-based Sylvania g that the company has offered. with gOS.

In addition to the onyx color pictured, it will be available in snow, solar and blossom, known to the less marketing-oriented as white, yellow and pink. Sylvania’s entry is but one of a number of these products that we’ll be seeing from nontraditional PC companies in the coming months. In addition to technology, it looks like distribution will be a key differentiation point for these products. But even at $299 for some models of netbooks, the market dynamics will be much different than they were for companies hoping to repeat the success of digital picture frames with netbooks this holiday season.

Update: A few blogs have linked here noting that Wal-Mart will be selling the product for $299. I’ve updated the post to clarify that $299 has been an entry price point for some products in the category and isn’t necessarily the price of this product. Also, while Wal-Mart does carry Sylvania TVs, there’s been no indication that Wal-Mart will carry this netbook.

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5 Responses to “Sylvania to enter expanding netbook market”

  1. Rob Beschizza says:

    Pardon my errors, Ross — I’ve fixed our post at BBG.

  2. Ross Rubin says:

    Thanks, Rob.

  3. mikes says:

    ewww gOS
    all your personal info are belong to google.

  4. [...] in many ways — “retro” and alternative operating systems, newcomer brands such as Sylvania, and interesting distribution potential, such as via cellular [...]