April 21, 2010

imageOne of the less successful handsets RIM has launched in the past few years was the BlackBerry Pearl Flip. The phone seemed like a throwback to a form factor from which American consumers – at least smartphone consumers – had moved on. But if the documented rumors from Boy Genius Report are true, RIM may be mounting another attack on the clamshell with the 9670. RIM would be demonstrating a continued commitment to push into other form factors beyond its classic QWERTY candy bar of the Curve and Tour.

Putting a full-QWERTY keyboard onto a squarish device that opens in some way has been tried by several manufacturers. There’s been the Verizon Blitz (by PCD), the Motorola Hint and Karma, the Nokia Twist, and the forthcoming Microsoft Kin One. The 9670, though, looks like a longer device, perhaps more akin to the Samsung Propel Pro or Palm Pre.

But I still like the idea of a QWERTY device in a clamshell, like the LG Lotus offered exclusively at Sprint. Some consumers simply prefer ending calls by closing the phone. And compared to sliders, clamshells let you have an exterior display while controls and perhaps the touch screen are protected from accidental activation without having to lock the phone, and may be a more comfortable upgrade for consumers who have spent years with clamshells like the Motorola RAZR..

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