April 30, 2010

Each week, The WIRE tracks my contributions to other publications and Web sites.

image CNet
No Flash flood in iPad Avoidance, 4/28
In my Volume Up blog, I shared one of the findings from NPD’s recent iPad perceptions and attitudes study (PDF), in which the lack of Adobe Flash was not a leading inhibitor  among those who said they were not interested in the iPhone. The day after, Steve Jobs published his Thoughts on Flash essay, reinforcing the reasons why Apple’s mobile products will continue to ban both Flash and Flash cross-compilers.

imageEngadget
Switched On: Revamps in Motion, 4/27
In my weekly Switched On column, I discussed the approach RIM is taking toward evolving the BlackBerry OS, contrasting it to the overhauls that Microsoft and Palm opted for. Given the news this week that HP will be acquiring Palm, the handset company’s gamble was not sustainable given its resources, but was a valuable asset to HP. Given RIM’s position in the marketplace, an evolutionary approach that keeps it competitive without risking much may be a winning strategy.

imageFoxnews.com
Gadgets and Games 4/30
I was a guest on Clayton Morris’s Gadgets and Games, where we discussed many of the big stories of the week with fellow guests Andy Ihnatko and Seth Porges. These included the war of words between Adobe and Apple, HP’s acquisition of Palm, and the release of the Sony Dash, which we had on the program.

imageNPD Group Blog
Tunnels to the Television, 4/26
My first post at the NPD Group Blog this week was a response to my colleague Paul Gagnon’s post on the DisplaySearch blog regarding the future of Hulu and the television. In the post, I discussed the increase NPD has seen in networked content devices that stream music and video around a home network and across the Internet.

E-Reader Distribution Deals Kindle Sales Beyond a Nook, 4/28
This post discussed the implications of the broadening distribution of e-readers with the Nook landing at Best Buy and the Kindle landing at Target. My colleague Steve Baker had an insightful follow-up.

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October 23, 2009

I’m no industrial designer, but as someone who is immersed in retail market research, I have noticed a contrast between the Amazon Kindle and the Barnes & Noble Nook that seem to reflect their retail philosophy.

Let’s think about Amazon, an online retail pioneer. When I think about online selling, I think about efficiency, value, purpose and focus. Get out of the way of the transaction. This is reflected in the Kindle which, despite its name, is an icy cold, colorless device. Jeff Bezos has said several times that a guiding principle behind the Kindle is to have it “disappear in your hands.” “Just give me the content and minimize the fuss.”

Now let’s consider Barnes & Noble – a multichannel retailer that seeks to at least match Amazon’s clean, expedient online experience, but which also  evokes a warm library or reading room in its stores and wants a rich experience with books there. That multichannel approach is reflected in the design’s dual screens. The paper display is the cold, online part that blends into the white border like the Kindle. The bottom screen, though, shows color cover art and its touch capabilities allow you to browse as one would a bookshelf and get “hands on” with a book at a store. Warmth is also reflected in the “Nook” name and the choice of pastel backs.

And of course, the integration of the Nook with Barnes & Noble stores is more than just skin-deep, with the retailer taking advantage of the product’s integrated Wi-Fi to do in-store reading and promotion, and Barnes & Noble’s physical stores will be a good place to showcase the lineup of designer accessories that have high profitability potential.

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March 8, 2009

imageThere’s been a lot already written about Kindle for iPhone and I’ll have more to say about it soon. The Kindle iPhone app is pretty basic, in line with one might expect for a 1.0 product, but represents an auspicious start for electronic books branching out from dedicated readers, which will be a niche market for the foreseeable future.

One of the best best features of the iPhone Kindle app is support for WhilsperSync, Amazon’s synchronization technology that keeps your library and  multiple instances of a book updated to the latest reading “location”. It’s a great idea that fits in well with how one might use e-books on an iPhone, catching up on a few pages during some downtime. Wouldst that other sellers of rights-managed content were so generous and flexible with product that has been legitimately bought. Unfortunately, due to the iPhone’s multitasking limitation, one must remember to start up the Kindle application to sync book locations prior to going offline in a train or airplane and to keep it connected (or reconnect it) to get the sync back to the on Kindle. I’m sure this could all be resolved through MobileMe, but that doesn’t seem to be the case yet.

Clearly OS X is a its heart a multiasking operating system. I don’t think Apple will capitulate to the increasing competitive pressure of the Pre and other operating systems per se, but if compelling applications appear on rival platforms that require true multitasking, Apple may need to reconsider.

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