November 6, 2011

imageThe Magic 8 Ball (or its gaudy iOS app) may not be as high-tech as Siri, but if the toy were to respond honestly to the question of whether Barnes & Noble will reveal an upgraded version of the Nook Color tomorrow, it would indicate “Signs point to yes.”

The announcement comes not long after Amazon has created a lot of excitement around the Kindle Fire, which has been anointed this holiday season’s #2 tablet behind the iPad before it has even been released. For all the Kindle Fire enthusiasm, though, there’s little that the e-tailer has created with that product that Barnes & Noble would not be able to answer. The Instant Video that Amazon throws in with a Prime subscription, for example, could be countered by a partnership with again Qwikster-less Netflix.

The main exception, though, is in the app selection; this would be magnified as Barnes & Noble stepped up its tablet branding efforts. Neither bookseller can match the breadth of apps offered by Google’s Android Market. Amazon, however, has chosen to offer standard Android apps via its own store whereas Barnes & Noble has chosen to launch its own developer program, resulting in a small collection of optimized Nook apps..

The Nook, though seems to be traveling down the same path that defined how the iPod developed – from fixed-function media consumption device to limited media platform to broad convergence device with the iPod touch. To best compete with the Amazon Kindle, Barnes & Noble would have to greatly accelerate its developer program, and even then it would be far behind. There are no other viable third-party Android app stores that come close to even Amazon’s limited selection at this point.

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