October 17, 2011

Why RIM needs the impact of a Siri

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Some recognized that HP’s decision to exit the handset market was a small boost for RIM, Not only was HP thought to be more aggressive in going after RIM’s enterprise customers with a vertically integrated offering, but the scuttling of the Pre 3 left the Torch as one of the few vertical sliders in the market.

However, separate from the recent BlackBerry network outage that we’ve seen before, there’s at least two reasons for the lack of enthusiasm around  the company. The first is the challenge in getting people excited about its latest developments in BlackBerry 7. RIM has focused on finally tackling the BlackBerry’s generally lagging animation and greatly accelerated its browser. They were likely the moves that would have yielded the best return on effort and RIM has been effective on both fronts, but these are catch-up maneuvers.

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Posted by Ross Rubin Filed in Mobile Devices, User Experience
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