March 25, 2010
At Showstoppers this week, I had the opportunity to catch up with Zagg, makers of the Invisible Shield and a number of other neat accessories that the company as showing at the event.. One question I had was how a company that focused on inexpensive mobile accessories such as screen protectors got interested in making a high-end home AV multimedia tour de force such as the mighty Zaggbox.
Zagg’s nonobvious answer is that, in selling so many iPhone accessories, the company amassed a database of digital media enthusiasts who cried out for a solution like the Zaggbox, which is expected to sell for somewhere between $800 to $1,000. In any case, before going out on such a limb, the company plans to float the product and get feedback on it at the EHX trade show, where it may come face-to-face with its first customers, custom installers.
Tags: digital media receivers, slingbox, zagg, zaggbox